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Unlock Financial Freedom: How Money Market Funds Spark Financial Growth for Nigerian Savers

Unlock Financial Freedom: How Money Market Funds Spark Financial Growth for Nigerian Savers In Nigeria’s ever-changing financial landscape, money market funds are transforming how savers grow and protect their wealth. With inflation eroding purchasing power, smart savers are looking for low-risk investment options to preserve capital. Money market funds offer a stable, flexible, and rewarding path to financial growth through money market funds. What Are Money Market Funds? Money market funds are mutual funds that invest in short-term investment strategies like Treasury bills, commercial papers, and certificates of deposit. These funds are designed to deliver steady returns while maintaining high liquidity investment options. Savers who need quick access to their money without compromising their Return On Investment (ROI) benefit significantly. In essence, they act as high-yield savings accounts with much better returns than traditional bank accounts. Why Nigerian Savers Should Take Notice Nigeria’s inflation rate reached over 30% in early 2024, affecting savings held in regular bank accounts (NBS, 2024). Money market funds, however, provide an edge by offering inflation-beating returns, depending on prevailing market rates. According to the Securities and Exchange Commission (SEC), these funds are regulated, providing financial stability through money market funds. Their transparency and low volatility make them ideal investment options for savers looking to grow wealth safely. Practical Benefits of Money Market Funds 1. Capital Preservation These funds focus on stable, low-risk instruments, preserving your capital even during market downturns. 2. Liquidity Investors can usually access funds within 24–48 hours—perfect for emergency savings. 3. Steady Returns Returns often outperform savings accounts, offering better money market fund returns over short periods. 4. Professional Management Managed by experts like FSDH Asset Management in Nigeria, which ensures fund performance aligns with market conditions. Why Choose FSDH Asset Management? FSDH Asset Management, a leading financial advisory firm in Nigeria, is known for its deep expertise in funds management. With over two decades of experience, they offer premium Portfolio Management Services in Nigeria. Their strength lies in delivering tailored solutions to help clients achieve their savings growth through investing. As one of the top asset management companies in Lagos, FSDH ensures transparency, security, and consistent support. You’ll gain access to valuable tools, insights, and financial updates and market trends from seasoned professionals. Tips for Nigerian Savers 1. Diversify Your Savings Investment Options Don’t leave all your savings in a bank. Split between accounts and money market funds for better returns. 2. Set Financial Goals Whether it’s buying land or building emergency funds, know your time frame and risk appetite. 3. Review Fund Performance Check past returns, though not guaranteed, to understand fund behavior. 4. Understand Fees Review management fees and how they affect your overall Return On Investment. Risks and Considerations While money market funds are low-risk, they are not risk-free. Returns may fluctuate due to interest rate changes or market liquidity conditions. Always read the fund’s prospectus. Regulatory compliance ensures safety, but investors should remain informed. What the Experts Say According to the SEC Nigeria, regulated collective investment schemes like money market funds offer strong governance and investor protection. FSDH, backed by a solid legacy and robust risk management framework, is a trusted choice for wealth growth. Final Thoughts Money market funds are revolutionizing how Nigerians approach saving. They provide a blend of safety, liquidity, and growth—elements essential for achieving long-term financial goals. With institutions like FSDH Asset Management in Nigeria offering customized solutions, investors can confidently pursue savings investment strategies that work. Whether you’re new to investing or looking to rebalance your portfolio, money market funds offer a practical step forward. Partner with FSDH Asset Management – Grow Your Wealth Strategically with FSDH’s Expert Investment Solutions. Contact us today at amcustomercare@fsdhgroup.com, 0201 700 8900, or visit https://www.fsdhaml.com/ to learn more.

In Nigeria’s ever-changing financial landscape, money market funds are transforming how savers grow and protect their wealth. With inflation eroding purchasing power, smart savers are looking for low-risk investment options to preserve capital.

Money market funds offer a stable, flexible, and rewarding path to financial growth through money market funds.

What Are Money Market Funds?

Money market funds are mutual funds that invest in short-term investment strategies like Treasury bills, commercial papers, and certificates of deposit. These funds are designed to deliver steady returns while maintaining high liquidity investment options.

Savers who need quick access to their money without compromising their Return On Investment (ROI) benefit significantly. In essence, they act as high-yield savings accounts with much better returns than traditional bank accounts.

Why Nigerian Savers Should Take Notice

Nigeria’s inflation rate reached over 30% in early 2024, affecting savings held in regular bank accounts (NBS, 2024). Money market funds, however, provide an edge by offering inflation-beating returns, depending on prevailing market rates.

According to the Securities and Exchange Commission (SEC), these funds are regulated, providing financial stability through money market funds.

Their transparency and low volatility make them ideal investment options for savers looking to grow wealth safely.

Practical Benefits of Money Market Funds

  1. Capital Preservation

These funds focus on stable, low-risk instruments, preserving your capital even during market downturns.

  1. Liquidity

Investors can usually access funds within 24–48 hours—perfect for emergency savings.

  1. Steady Returns

Returns often outperform savings accounts, offering better money market fund returns over short periods.

  1. Professional Management

Managed by experts like FSDH Asset Management in Nigeria, which ensures fund performance aligns with market conditions.

Why Choose FSDH Asset Management?

FSDH Asset Management, a leading financial advisory firm in Nigeria, is known for its deep expertise in funds management.

With over two decades of experience, they offer premium Portfolio Management Services in Nigeria. Their strength lies in delivering tailored solutions to help clients achieve their savings growth through investing.

As one of the top asset management companies in Lagos, FSDH ensures transparency, security, and consistent support. You’ll gain access to valuable tools, insights, and financial updates and market trends from seasoned professionals.

Tips for Nigerian Savers

  1. Diversify Your Savings Investment Options

Don’t leave all your savings in a bank. Split between accounts and money market funds for better returns.

  1. Set Financial Goals

Whether it’s buying land or building emergency funds, know your time frame and risk appetite.

  1. Review Fund Performance

Check past returns, though not guaranteed, to understand fund behavior.

  1. Understand Fees

Review management fees and how they affect your overall Return On Investment.

Risks and Considerations

While money market funds are low-risk, they are not risk-free. Returns may fluctuate due to interest rate changes or market liquidity conditions.

Always read the fund’s prospectus. Regulatory compliance ensures safety, but investors should remain informed.

What the Experts Say

According to the SEC Nigeria, regulated collective investment schemes like money market funds offer strong governance and investor protection.

FSDH, backed by a solid legacy and robust risk management framework, is a trusted choice for wealth growth.

Final Thoughts

Money market funds are revolutionizing how Nigerians approach saving. They provide a blend of safety, liquidity, and growth—elements essential for achieving long-term financial goals.

With institutions like FSDH Asset Management in Nigeria offering customized solutions, investors can confidently pursue savings investment strategies that work.

Whether you’re new to investing or looking to rebalance your portfolio, money market funds offer a practical step forward.

Partner with FSDH Asset Management – Grow Your Wealth Strategically with FSDH’s Expert Investment Solutions.

Contact us today at [email protected], 0201 700 8900 or visit www.fsdhaml.com to learn more.

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Head, Internal Control

Paul Babatunde

BACKGROUND

Paul Babatunde is the Head of Internal Control at FSDH Asset Management Ltd. He has over 15 years of experience in the financial services industry. He began his career in 2008 as a Credit Processing Officer with the United Bank for Africa PIc. He later served as the team lead for Group Shared Services Helodesk and further moved through the ranks, serving in other capacities such as Fund Transfers, Payment Investigations Lead e.t.c. He joined Coronation Merchant Bank in 2016 as an Internal Control Officer and was later drafted to the Internal Audit division as a team lead in 2017, a position which he held until July 2019 when he joined Anchoria Asset Management Ltd as the Head – Compliance, Risk Management and Internal Control. He proceeded to Core Financial Group in 2020, where he served in the capacity of Group Head – Risk Management, Compliance and Internal Control, overseeing the activities of the Stock-broking, Asset management and DC subsidiaries of the group. Paul is a sponsored individual of the Securities and Exchange Commishion and holds a Bs in Accounting from the Lagos State University as well as the ISO 27001:2013 Lead Auditor certification as issued by the British Standards Institute.

Paul is a great achiever having led and delivered remarkably in his roles in the banking industry and capital markets. He has uncovered and resolved salient issues in his capacity within the Compliance, Risk Management and Internal Audit functions. He has also implemented several initiatives on process improvement, controls enhancement and risk management across various financial services institutions.

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Head, Compliance

Adedayo Bello

BACKGROUND

Adedayo joined FSDH Asset Management team in 2021 as the Chief Compliance officer, where he coordinates all the regulatory and statutory Compliance of the Company. Prior to joining FSDH Asset Management Limited, he has worked with notable Financial Institutions within the Capital market.

He is a finance professional with over 15 years of experience in Investment Banking. He was Head Compliance at AIICO Capital Limited, and equally functioned as Internal Control Officer, Acting Team Lead, Investment/Treasury Operations, and member of a Reconciliation Team in the same organization.

He commenced his Financial Institution journey/career at United Capital Securities Limited, a subsidiary of United Capital PLC (Formerly UBA Capital) where he worked in various units like Operations, Reconciliation & Resolutions, and Business Development departments.

Adedayo holds a B.Sc. in Geology from University of Ado-Ekiti and Masters’ degree in Exploration Geophysics from Federal University of Technology, Akure. He is an accredited Compliance Officer with the Securities and Exchange Commission as Sponsored Individual.

Head, Operations

Chinedu Nnadi

BACKGROUND

Chinedu Nnadi holds a Bachelor of Science degree in Statistics from Nnamdi Azikiwe University, Awka, Anambra State. He is currently running his Post-Graduate Diploma in the University of Lagos, Akoka, Yaba, Lagos.

Chinedu is an Operations Specialist spanning over 17 (seventeen) years beginning from Union Systems Limited where he worked as the Systems Support/Analyst before joining the Operations Unit of Asset & Resource Management Co. Ltd (ARM Investment Managers). His time at ARM was one in which he was a key member of the Operations Unit where he was involved in organization-wide process improvement with his involvement in the Business Process Review (BPR) which identified inefficiencies and proposed improvements that led to timely execution of Strategic and Tactical transformation. This review greatly impacted on process efficiency, overall organizational effectiveness through transformation of resources, migration and adoption of relevant Information Technology tools for Operational efficiency.

He later joined Nova Asset Management Limited (NOVAMBL) as the Team Lead, Capital Market Operations where He was responsible for setting up of the Operations unit from the onset, from there, he joined FSDH Asset Management Limited where he currently sits as the Head of Operations.

Chinedu is vastly skilled and knowledgeable in the Nigerian Asset Management Operations and Regulations. Business Optimization, Process automation and Transaction processing, systems re-engineering. He is a driver of technology and operational initiatives.

He is happily married and has undergone professional trainings on Personal Improvements, Systems and Process Improvements, Financial Market Fundamentals.

Chief Investment Officer

Taofik Oyeniyi

BACKGROUND

Taofik Oyeniyi is the Chief Investment Officer at FSDH Asset Management Limited. He has over two and half decades of experience in the financial services industry across Treasury/Money market activities, Funds management, Balance Sheet and Liquidity Management, Business Development, Credit Analysis, and Structuring.

He started his Banking career in 1997 as an Executive Trainee at Equity Bank after a brief stint as an investment Officer at Compass Finance and Investment. He grew to the position of Chief Dealer before joining Intercontinental Bank as a Regional Head of Treasury in the Treasury and Investment Banking Division. In 2005. He joined Skye High Financial Services in 2010 as an Executive Partner and Division Head of Treasury and Funds Management. He worked in this capacity up until joining TAJ Bank as the Treasurer and Divisional Head of Treasury and Investment in 2019. He joined Radix Pension Managers in 2021 as the Divisional Head of Investment and Treasury.  He was responsible at Radix for formulating the overall Investment strategy for all funds managed, supervising Portfolio Managers in various investment activities, and ensuring funds are invested in line with asset allocation.

Taofik is a graduate of Business Administration and a holder of   MBA (Finance Major) degree from Obafemi Awolowo University, Ile-Ife. He is a Chartered Accountant (ACA), an Associate Member of the Chartered Institute of Bankers of Nigeria (CIBN), and a CFA Chartered Holder.

Chief Financial Officer

Funmilayo Oletubo

BACKGROUND

Funmilayo Oletubo is a finance professional with years of experience in business strategy, financial and performance management, liquidity management, operations control, risk management, taxation, project management and process optimization.

She is the Chief Financial Officer at FSDH Asset Management Limited “FSDH AM’”, where she acts as a strategic business partner for creating value and executing the firm’s financial strategies.

Before joining FSDH AM, Funmilayo started her career with Integrated Software Services Limited where she gained extensive knowledge for driving the efficiency of business with technology and financial solutions. She shortly after joined Chapel Hill Denham as an Investment Officer where she rose through the ranks to become an Assistant Vice President, finance and operations supporting the Investment Management, Securities Trading, Investment Banking and Trusteeship businesses. She was responsible for coordinating several responsibilities as: budget preparation, financial reporting and analysis, consolidated financial reporting, external audit liaison, management performance reviews, regulatory reporting, automation and system enhancement, asset and liability management, alternative fund accounting, investment accounting, standard operating policy development and compliance with the International Financial Reporting Standards {IFRS}.

She holds a BSc in Applied Accounting and Accounting from Oxford Brookes University, Glasgow, United Kingdom and Babcock University, Ilishan Remo, Nigeria respectively. She is a Fellow of the Association of Chartered Certified Accountants (ACCA), Member of the Institute of Chartered Accountants of Nigeria (ICAN) and Chartered Institute of Taxation of Nigeria (CITN).

She is happily married, passionate about socio-economic development and runs an NGO aimed at supporting the less privileged.

Head, Sales, FSDH Asset Management

Margaret Agbonlahor

BACKGROUND

Margaret joined the FSDH Asset Management team in 2020 as the Head of Sales, where she drives the various market segments; HNIs, Institutions and Retail. She has over 20 years of banking experience, with expertise in Sales, Business Development, Marketing and Portfolio Management. She is also an approved Corporate Client adviser. Before she joined FSDH, Margaret was a Team Lead for Core Banking Finacle Software Application change at Infosys, Bangalore India. She has garnered a deep understanding of the Fixed Income, Money Market and Equities Market, and attended several courses on Wealth and Portfolio Management. She holds a BSc. in Business Administration from the University of Benin and an MBA from the University of Lagos.

Non-Executive Director, FSDH Asset Management

Nike Ogunjimi

BACKGROUND

Nike is a finance professional with over 18 years of experience in investment management, financial advisory and commercial banking.

Over the span of her career, she has worked at several leading firms in the Nigeria financial services industry. She is currently a Director at Kuramo Capital Management where she focuses on investment management and investor relations activities. Prior to Kuramo, Nike was part of the Client Solutions team at Standard Chartered Bank Nigeria and provided financial advisory solutions to the bank’s local blue-chip clients.

She also worked at Afrinvest Limited and, as a senior member of the Investment Banking team, she led the execution of numerous headline M&A mandates for notable Nigerian companies. She was a member of the firm’s Management Team and had oversight responsibility for the Finance unit, alongside her investment banking duties.

Nike has also worked at ARM Investment Managers where, as part of the Investment Management team, she was responsible for covering various sectors on the Nigerian Stock Exchange as well as international financial markets. She holds a BSc. Insurance from University of Lagos, Nigeria and an MSc. Finance from University of Leicester, UK.

Managing Director, FSDH Asset Management

Toyin Owolabi

BACKGROUND

Mr. Owolabi has over 20 years of banking experience and is the Group Head of Financial Institutions, responsible for developing and managing the relationship with all non-bank financial institutions and other institutional clients. Before joining FSDH, he worked at FCMB and at different times oversaw Financial Institutions, Correspondent Banking and Structured Funding. He was also the Head of treasury at IMB international Bank. Mr. Owolabi’s educational background includes a bachelor’s degree in Agriculture from the University of Ilorin and an MBA from Business School Netherlands. He has attended numerous local and international courses and in addition to financial institutions, was responsible for wealth management and correspondent banking at FSDH Merchant Bank.

Non-Executive Director, FSDH Asset Management

Kelechi Okoro

BACKGROUND

Kelechi was at Argentil Capital Partners where he originated and executed infrastructure transactions. Prior to Argentil, he worked with the Infrastructure and Natural Resources Group of the International Finance Corporation (IFC), and at ARM Investment Managers (with ~USD 2bn AUM), both in Nigeria. He holds a Bachelor’s in Human Physiology from the University of Ibadan, and an M.B.A. from Lagos Business School. He serves as a Non-Executive Director.

Non-Executive Director, FSDH Asset Management

Yasmin Belo-Osagie

BACKGROUND

She was a border in England before proceeding to Princeton where she graduated cum laude in History (major) and Finance (minor) in 2011. She attended Le Cordon Bleu (a hospitality education institution), in Paris and London. She studied at Harvard Law School and at Stanford Graduate School of Business, graduating with a JD/MBA in 2019. After her graduation from Princeton, Belo-Osagie worked with McKinsey & Company as a business analyst till 2013. While at McKinsey & Company, she met Afua Osei with whom she co-founded She Leads Africa. She serves as a Non-Executive Director with FSDH Asset Management Limited.

Non-Executive Director FSDH Asset Management

Bukola Smith

BACKGROUND

Mrs. Bukola Smith holds an MBA from Alliance Manchester Business School, University of Manchester, U.K., and a B.Sc. in Economics from the University of Lagos. She is a Fellow of the Institute of Chartered Accountants of Nigeria (ICAN), an Honorary Member of the Chartered Institute of Bankers, and an Associate Member of the Certified Institute of Pensions (Nigeria).

She became the Managing Director/Chief Executive Officer of FSDH Merchant Bank in April 2021. She brings 29 years of progressive experience in the banking industry with a track record of strategic execution and leadership. Before her appointment as Managing Director, she was the Executive Director of Business Development at First City Monument Bank and held several other leadership positions since joining in 2006. She was responsible for the bank’s over 200 branches across the country, Public Sector, Business Banking, Agriculture, and Transaction Banking divisions. Under her, the bank’s SME-focused team, in three years, moved from 5th position in the industry to 1st position in 2019 (KPMG Customer Service Report 2020).

In addition, she established the FCMB Women in Business Desk (branded SheVentures), which supports female entrepreneurs, and set up FCMB Trustees and FCMB Custody. She was at some point the Divisional Head of Treasury, Divisional Head of Internal Audit, and also had responsibility for the Investment Banking and Registrar subsidiaries of the bank. Bukola also sat on the board of Legacy (now FCMB) Pension Funds Ltd., CSL Stockbrokers Ltd., and FCMB Trustees Ltd.

Prior to joining FCMB in 2006, she worked with FSB International Bank from 1992 to 2000 and Fidelity Bank Plc from 2000 to 2006, gaining experience in several areas of banking, including treasury operations, international trade services, foreign and local currency trading, bond trading, correspondent banking, and relationship management of non-bank financial institutions and private banking clients.

Bukola currently sits on the boards of Women in Successful Careers (WISCAR) and the Toyin Oni Foundation (an NGO for cancer awareness). She serves as a mentor to several young women within and outside these networks.

Chairman, FSDH Asset Management

Folashade Laoye

BACKGROUND

She is a graduate of University of Lagos (BSc Accounting, 1990) and qualified as an Associate member of the Institute of Chartered Accountants of England and Wales in 1995 and the Institute of Chartered Accountants of Nigeria in 1997. She trained with Coopers & Lybrand, UK (now PricewaterHouseCoopers) from 1991 to 1995 and worked with the Corporate Finance Unit of First Securities Discount House (“FSDH”) from 1995 to 1997. She holds a Master of Business Administration from Harvard Business School. She has been instrumental in charting the growth strategy of Hygeia for several years. She serves as the Chairman of the FSDH Asset Management Limited Board of Directors.