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The Untold Truth About Financial Freedom: What Financial Advisors Don’t Reveal in Nigeria

Achieve Financial Freedom with Expert Strategies

Everyone talks about financial freedom, but few truly explain what it takes to get there.

Your financial advisor might help you manage funds, but do they reveal everything about achieving financial independence? Not always.

Here’s what many Nigerians aren’t being told—and why it matters for your future wealth and freedom.

The Glossed-Over Side of Financial Freedom

Most people think financial freedom means owning property or saving big. But there’s more beneath the surface.

Financial freedom is about consistent income without dependency. It’s freedom to choose, without financial fear.

Yet, many advisors focus only on traditional methods. They often skip unconventional financial strategies that actually drive long-term success.

Why Budgeting Alone Isn’t Enough

Good budgeting is essential. But managing your money wisely involves much more than just tracking expenses.

Building wealth requires strategic investing, smart debt management, and diversified income streams.

According to a 2024 report by the Nigerian Stock Exchange, investment portfolios outperform savings accounts by over 40% in returns over five years.

Still, some advisors push clients towards low-yield options without discussing higher return on investment (ROI) opportunities.

The Real Role of Asset Managers

FSDH Asset Management, a trusted financial advisory firm in Nigeria, offers expert insights that typical advisors may miss.

They don’t just track your money—they help it grow through smart portfolio management services in Nigeria.

As one of the top asset management companies in Lagos, FSDH tailors investment plans to your specific goals and risk appetite.

They understand market cycles, inflation effects, and how to balance risk with long-term returns.

Why Mutual Funds Are Underestimated

Many advisors downplay the power of mutual funds. Yet, they remain one of the smartest tools for investing for financial freedom.

They allow diversification, professional oversight, and better long-term interest gains than fixed deposits.

FSDH Asset Management offers mutual funds that align with your goals, whether short-term income or long-term capital growth.

This helps individuals who want to explore the path to financial freedom with expert insights.

The Risk of One-Size-Fits-All Advice

Some advisors offer advice not suited to your unique situation. That’s risky.

What works for a high-income earner might not work for a small business owner.

Always ask for money management advice tailored to your goals and stage in life.

Hidden tips for achieving financial freedom from experienced advisors often include diversifying outside of traditional assets.

That might mean tech stocks, real estate funds, or inflation-linked bonds—based on your financial literacy level.

The Need for a Financial Independence Mindset

Having a financial freedom mindset means thinking long-term and acting with intention.

It means understanding the market trends and adapting to financial updates rather than reacting out of fear.

In 2023, over 60% of Nigerians had no emergency fund, according to the Central Bank of Nigeria.

This highlights the need for financial education and expert-backed guidance—not just sales-driven financial products.

Common Myths Busted

  • Myth 1: Only the rich can achieve financial freedom.
  • Truth: Anyone can begin the journey with discipline and planning.
  • Myth 2: Fixed income is always safe.
  • Truth: Inflation can erode real value. Diversification is key.
  • Myth 3: Advisors always act in your best interest.
  • Truth: Some may push products with higher commissions. Ask questions.

Practical Tips for Achieving Financial Independence

  1. Track your spending monthly.
  2. Set financial goals—short, medium, and long term.
  3. Start investing early—even small amounts compound.
  4. Use licensed firms like FSDH Asset Management for funds management.
  5. Don’t ignore insurance—it protects your investments.
  6. Build multiple income streams.

With these steps, you begin to build the financial independence mindset required for lasting success.

Final Thoughts

The path to financial freedom is personal. It’s not about flashy cars or quick returns.

It’s about peace of mind, choice, and a plan that works with your life.

With guidance from expert-backed firms like FSDH Asset Management, you get clarity, transparency, and results.

Don’t just follow traditional advice. Get insider tips on achieving financial freedom from experts who understand your reality.

Call to Action

Partner with FSDH Asset Management – Grow Your Wealth Strategically with FSDH’s Expert Investment Solutions.

Contact us today at [email protected], 0201 700 8900, or visit https://www.fsdhaml.com/ to learn more.

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Head, Internal Control

Paul Babatunde

BACKGROUND

Paul Babatunde is the Head of Internal Control at FSDH Asset Management Ltd. He has over 15 years of experience in the financial services industry. He began his career in 2008 as a Credit Processing Officer with the United Bank for Africa PIc. He later served as the team lead for Group Shared Services Helodesk and further moved through the ranks, serving in other capacities such as Fund Transfers, Payment Investigations Lead e.t.c. He joined Coronation Merchant Bank in 2016 as an Internal Control Officer and was later drafted to the Internal Audit division as a team lead in 2017, a position which he held until July 2019 when he joined Anchoria Asset Management Ltd as the Head – Compliance, Risk Management and Internal Control. He proceeded to Core Financial Group in 2020, where he served in the capacity of Group Head – Risk Management, Compliance and Internal Control, overseeing the activities of the Stock-broking, Asset management and DC subsidiaries of the group. Paul is a sponsored individual of the Securities and Exchange Commishion and holds a Bs in Accounting from the Lagos State University as well as the ISO 27001:2013 Lead Auditor certification as issued by the British Standards Institute.

Paul is a great achiever having led and delivered remarkably in his roles in the banking industry and capital markets. He has uncovered and resolved salient issues in his capacity within the Compliance, Risk Management and Internal Audit functions. He has also implemented several initiatives on process improvement, controls enhancement and risk management across various financial services institutions.

Individual Account
Corporate Account

Head, Compliance

Adedayo Bello

BACKGROUND

Adedayo joined FSDH Asset Management team in 2021 as the Chief Compliance officer, where he coordinates all the regulatory and statutory Compliance of the Company. Prior to joining FSDH Asset Management Limited, he has worked with notable Financial Institutions within the Capital market.

He is a finance professional with over 15 years of experience in Investment Banking. He was Head Compliance at AIICO Capital Limited, and equally functioned as Internal Control Officer, Acting Team Lead, Investment/Treasury Operations, and member of a Reconciliation Team in the same organization.

He commenced his Financial Institution journey/career at United Capital Securities Limited, a subsidiary of United Capital PLC (Formerly UBA Capital) where he worked in various units like Operations, Reconciliation & Resolutions, and Business Development departments.

Adedayo holds a B.Sc. in Geology from University of Ado-Ekiti and Masters’ degree in Exploration Geophysics from Federal University of Technology, Akure. He is an accredited Compliance Officer with the Securities and Exchange Commission as Sponsored Individual.

Head, Operations

Chinedu Nnadi

BACKGROUND

Chinedu Nnadi holds a Bachelor of Science degree in Statistics from Nnamdi Azikiwe University, Awka, Anambra State. He is currently running his Post-Graduate Diploma in the University of Lagos, Akoka, Yaba, Lagos.

Chinedu is an Operations Specialist spanning over 17 (seventeen) years beginning from Union Systems Limited where he worked as the Systems Support/Analyst before joining the Operations Unit of Asset & Resource Management Co. Ltd (ARM Investment Managers). His time at ARM was one in which he was a key member of the Operations Unit where he was involved in organization-wide process improvement with his involvement in the Business Process Review (BPR) which identified inefficiencies and proposed improvements that led to timely execution of Strategic and Tactical transformation. This review greatly impacted on process efficiency, overall organizational effectiveness through transformation of resources, migration and adoption of relevant Information Technology tools for Operational efficiency.

He later joined Nova Asset Management Limited (NOVAMBL) as the Team Lead, Capital Market Operations where He was responsible for setting up of the Operations unit from the onset, from there, he joined FSDH Asset Management Limited where he currently sits as the Head of Operations.

Chinedu is vastly skilled and knowledgeable in the Nigerian Asset Management Operations and Regulations. Business Optimization, Process automation and Transaction processing, systems re-engineering. He is a driver of technology and operational initiatives.

He is happily married and has undergone professional trainings on Personal Improvements, Systems and Process Improvements, Financial Market Fundamentals.

Chief Investment Officer

Taofik Oyeniyi

BACKGROUND

Taofik Oyeniyi is the Chief Investment Officer at FSDH Asset Management Limited. He has over two and half decades of experience in the financial services industry across Treasury/Money market activities, Funds management, Balance Sheet and Liquidity Management, Business Development, Credit Analysis, and Structuring.

He started his Banking career in 1997 as an Executive Trainee at Equity Bank after a brief stint as an investment Officer at Compass Finance and Investment. He grew to the position of Chief Dealer before joining Intercontinental Bank as a Regional Head of Treasury in the Treasury and Investment Banking Division. In 2005. He joined Skye High Financial Services in 2010 as an Executive Partner and Division Head of Treasury and Funds Management. He worked in this capacity up until joining TAJ Bank as the Treasurer and Divisional Head of Treasury and Investment in 2019. He joined Radix Pension Managers in 2021 as the Divisional Head of Investment and Treasury.  He was responsible at Radix for formulating the overall Investment strategy for all funds managed, supervising Portfolio Managers in various investment activities, and ensuring funds are invested in line with asset allocation.

Taofik is a graduate of Business Administration and a holder of   MBA (Finance Major) degree from Obafemi Awolowo University, Ile-Ife. He is a Chartered Accountant (ACA), an Associate Member of the Chartered Institute of Bankers of Nigeria (CIBN), and a CFA Chartered Holder.

Chief Financial Officer

Funmilayo Oletubo

BACKGROUND

Funmilayo Oletubo is a finance professional with years of experience in business strategy, financial and performance management, liquidity management, operations control, risk management, taxation, project management and process optimization.

She is the Chief Financial Officer at FSDH Asset Management Limited “FSDH AM’”, where she acts as a strategic business partner for creating value and executing the firm’s financial strategies.

Before joining FSDH AM, Funmilayo started her career with Integrated Software Services Limited where she gained extensive knowledge for driving the efficiency of business with technology and financial solutions. She shortly after joined Chapel Hill Denham as an Investment Officer where she rose through the ranks to become an Assistant Vice President, finance and operations supporting the Investment Management, Securities Trading, Investment Banking and Trusteeship businesses. She was responsible for coordinating several responsibilities as: budget preparation, financial reporting and analysis, consolidated financial reporting, external audit liaison, management performance reviews, regulatory reporting, automation and system enhancement, asset and liability management, alternative fund accounting, investment accounting, standard operating policy development and compliance with the International Financial Reporting Standards {IFRS}.

She holds a BSc in Applied Accounting and Accounting from Oxford Brookes University, Glasgow, United Kingdom and Babcock University, Ilishan Remo, Nigeria respectively. She is a Fellow of the Association of Chartered Certified Accountants (ACCA), Member of the Institute of Chartered Accountants of Nigeria (ICAN) and Chartered Institute of Taxation of Nigeria (CITN).

She is happily married, passionate about socio-economic development and runs an NGO aimed at supporting the less privileged.

Head, Sales, FSDH Asset Management

Margaret Agbonlahor

BACKGROUND

Margaret joined the FSDH Asset Management team in 2020 as the Head of Sales, where she drives the various market segments; HNIs, Institutions and Retail. She has over 20 years of banking experience, with expertise in Sales, Business Development, Marketing and Portfolio Management. She is also an approved Corporate Client adviser. Before she joined FSDH, Margaret was a Team Lead for Core Banking Finacle Software Application change at Infosys, Bangalore India. She has garnered a deep understanding of the Fixed Income, Money Market and Equities Market, and attended several courses on Wealth and Portfolio Management. She holds a BSc. in Business Administration from the University of Benin and an MBA from the University of Lagos.

Non-Executive Director, FSDH Asset Management

Nike Ogunjimi

BACKGROUND

Nike is a finance professional with over 18 years of experience in investment management, financial advisory and commercial banking.

Over the span of her career, she has worked at several leading firms in the Nigeria financial services industry. She is currently a Director at Kuramo Capital Management where she focuses on investment management and investor relations activities. Prior to Kuramo, Nike was part of the Client Solutions team at Standard Chartered Bank Nigeria and provided financial advisory solutions to the bank’s local blue-chip clients.

She also worked at Afrinvest Limited and, as a senior member of the Investment Banking team, she led the execution of numerous headline M&A mandates for notable Nigerian companies. She was a member of the firm’s Management Team and had oversight responsibility for the Finance unit, alongside her investment banking duties.

Nike has also worked at ARM Investment Managers where, as part of the Investment Management team, she was responsible for covering various sectors on the Nigerian Stock Exchange as well as international financial markets. She holds a BSc. Insurance from University of Lagos, Nigeria and an MSc. Finance from University of Leicester, UK.

Managing Director, FSDH Asset Management

Toyin Owolabi

BACKGROUND

Mr. Owolabi has over 20 years of banking experience and is the Group Head of Financial Institutions, responsible for developing and managing the relationship with all non-bank financial institutions and other institutional clients. Before joining FSDH, he worked at FCMB and at different times oversaw Financial Institutions, Correspondent Banking and Structured Funding. He was also the Head of treasury at IMB international Bank. Mr. Owolabi’s educational background includes a bachelor’s degree in Agriculture from the University of Ilorin and an MBA from Business School Netherlands. He has attended numerous local and international courses and in addition to financial institutions, was responsible for wealth management and correspondent banking at FSDH Merchant Bank.

Non-Executive Director, FSDH Asset Management

Kelechi Okoro

BACKGROUND

Kelechi was at Argentil Capital Partners where he originated and executed infrastructure transactions. Prior to Argentil, he worked with the Infrastructure and Natural Resources Group of the International Finance Corporation (IFC), and at ARM Investment Managers (with ~USD 2bn AUM), both in Nigeria. He holds a Bachelor’s in Human Physiology from the University of Ibadan, and an M.B.A. from Lagos Business School. He serves as a Non-Executive Director.

Non-Executive Director, FSDH Asset Management

Yasmin Belo-Osagie

BACKGROUND

She was a border in England before proceeding to Princeton where she graduated cum laude in History (major) and Finance (minor) in 2011. She attended Le Cordon Bleu (a hospitality education institution), in Paris and London. She studied at Harvard Law School and at Stanford Graduate School of Business, graduating with a JD/MBA in 2019. After her graduation from Princeton, Belo-Osagie worked with McKinsey & Company as a business analyst till 2013. While at McKinsey & Company, she met Afua Osei with whom she co-founded She Leads Africa. She serves as a Non-Executive Director with FSDH Asset Management Limited.

Non-Executive Director FSDH Asset Management

Bukola Smith

BACKGROUND

Mrs. Bukola Smith holds an MBA from Alliance Manchester Business School, University of Manchester, U.K., and a B.Sc. in Economics from the University of Lagos. She is a Fellow of the Institute of Chartered Accountants of Nigeria (ICAN), an Honorary Member of the Chartered Institute of Bankers, and an Associate Member of the Certified Institute of Pensions (Nigeria).

She became the Managing Director/Chief Executive Officer of FSDH Merchant Bank in April 2021. She brings 29 years of progressive experience in the banking industry with a track record of strategic execution and leadership. Before her appointment as Managing Director, she was the Executive Director of Business Development at First City Monument Bank and held several other leadership positions since joining in 2006. She was responsible for the bank’s over 200 branches across the country, Public Sector, Business Banking, Agriculture, and Transaction Banking divisions. Under her, the bank’s SME-focused team, in three years, moved from 5th position in the industry to 1st position in 2019 (KPMG Customer Service Report 2020).

In addition, she established the FCMB Women in Business Desk (branded SheVentures), which supports female entrepreneurs, and set up FCMB Trustees and FCMB Custody. She was at some point the Divisional Head of Treasury, Divisional Head of Internal Audit, and also had responsibility for the Investment Banking and Registrar subsidiaries of the bank. Bukola also sat on the board of Legacy (now FCMB) Pension Funds Ltd., CSL Stockbrokers Ltd., and FCMB Trustees Ltd.

Prior to joining FCMB in 2006, she worked with FSB International Bank from 1992 to 2000 and Fidelity Bank Plc from 2000 to 2006, gaining experience in several areas of banking, including treasury operations, international trade services, foreign and local currency trading, bond trading, correspondent banking, and relationship management of non-bank financial institutions and private banking clients.

Bukola currently sits on the boards of Women in Successful Careers (WISCAR) and the Toyin Oni Foundation (an NGO for cancer awareness). She serves as a mentor to several young women within and outside these networks.

Chairman, FSDH Asset Management

Folashade Laoye

BACKGROUND

She is a graduate of University of Lagos (BSc Accounting, 1990) and qualified as an Associate member of the Institute of Chartered Accountants of England and Wales in 1995 and the Institute of Chartered Accountants of Nigeria in 1997. She trained with Coopers & Lybrand, UK (now PricewaterHouseCoopers) from 1991 to 1995 and worked with the Corporate Finance Unit of First Securities Discount House (“FSDH”) from 1995 to 1997. She holds a Master of Business Administration from Harvard Business School. She has been instrumental in charting the growth strategy of Hygeia for several years. She serves as the Chairman of the FSDH Asset Management Limited Board of Directors.